Wim Hof, of the Netherlands, stands up to his neck in ice for an hour and twelve minutes, Jan. 26, 2008, outside the Rubin Museum of Art in New York, during a successful attempt to break his previous world record for immersion in an outdoor ice bath. Known as "The Iceman," Hof set the world record for full body ice contact endurance in 2004, when he immersed himself in ice for 68 minutes.
